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Hewlett Packard (HP), in collaboration with the Global Digital Solidarity Fund (DSF), and the Swiss Federal Laboratories for Materials Testing and Research (Empa), has launched a groundbreaking initiative to develop sustainable recycling processes to tackle the problem of e-waste in Africa. For the past two years, the initiative has been overseeing a pilot program facility in South Africa and conducting e-waste management assessment studies in both Kenya and Morocco; the goal of the assessments is ultimately to properly determine each country's ability to deal with the e-waste there, whether it arose from electronics that were purchased new within the country and are now reaching their end of life, or from electronics that were shipped illegally from other countries. The project has been examining efforts by both African governments and organizations to safely handle e-waste. The project has been compiling extensive information, such as the policy and legal framework in each country, standard settings for e-waste treatment, organizations and programs already in place to safely process e-waste, and the actual amounts of e-waste present. MediaGlobal article by Shefali Lall, 7/20/09.

Cisco, Dell, HP, Motorola, Nokia, Research in Motion, Sprint Nextel and Vodafone, as well as Apple, Inc. have stepped in to fulfill this vital service. A new report from Pike Research, who tracks global clean technology trends, notes that with the implementation of these private sector programs, in conjunction with new government regulations on what can end up in landfills, e-waste will begin to be curtailed in 2016, when recycling practices fully catch up with the growth of personal machinery.

"From Apple iPods to HP Ink-Jet Printer Cartridges, Recycling Your e-Waste Made Easy"

'Analysts say going green has become a business plan for some of the biggest personal computer (PC) makers as a way to differentiate themselves from their competition, reports Reuters. The "green" talk is going over the top as computer makers spar with one another over who has the most "green" platform.' Discussion of some environmental claims made by top PC manufacturers, such as Dell, HP, & Apple. Environmental Leader, 6/22/09.

Market Velocity, the leading provider of turn-key, web-enabled recycling, asset recovery, trade-in, and donation solutions for Fortune 1000 & consumer electronics manufacturers, and a wholly owned subsidiary of Mediagrif Interactive Technologies Inc. (TSX: MDF), makes it simple for technology companies, distributors and resellers to drive new sales and increase market share with creatively packaged online equipment upgrade programs. Market Velocity's clients are able to attract new buyers with exciting trade-in promotions while offering existing customers compelling, instant trade-in values for previous purchases through Market Velocity's vast network of remarketers. Customized trade-in sites are integrated with in-depth services and customer support to manage every aspect of trade-in programs, from promotion design through payments processing and extensive market data analysis. End users have multiple equipment disposal options including donations and recycling programs that meet the industry's highest standards for safety and privacy. Visit www.marketvelocity.com to learn more about the industry's only full-service, web-based solution for trade-in programs and launch your upgrade campaign today.Market Velocity, the leading provider of turn-key, web-enabled recycling, asset recovery, trade-in, and donation solutions for Fortune 1000 & consumer electronics manufacturers, and a wholly owned subsidiary of Mediagrif Interactive Technologies Inc. (TSX: MDF), makes it simple for technology companies, distributors and resellers to drive new sales and increase market share with creatively packaged online equipment upgrade programs. Market Velocity's clients are able to attract new buyers with exciting trade-in promotions while offering existing customers compelling, instant trade-in values for previous purchases through Market Velocity's vast network of remarketers. Customized trade-in sites are integrated with in-depth services and customer support to manage e