Food channel proves tricky for Hershey | Food Business News - 2 views
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Al Qassim H on 29 Oct 14This article disscusses how Hershey products fell and haven't met the expectation since it's the season of Halloween and Kit Kat and Reese's exceeded the candy maker expectation. However to reduce impact of volume of elasticty will work closely with retail costumers and insure good advertisment and promotion is being made. -
Nilrangsi V on 11 Nov 14This is a great article! It shows how Hershey has chosen to take in other factors of business such as marketing and advertising to improve it's demand in it's products.