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This article discusses how water is being sold too cheaply, even when there is a drought. Here price mechanism should come in to regulate and allocate scarce resources. It says that people consuming the water have no incentive to stop wasting if the price is so low

Also, Water is quite inelastic since people will continue to use it (largely because we need it). The fact that it is so inelastic can actually be dangerous. this is because we continue to consume it whether or not the price increases.