Neoliberalism has hijacked our vocabulary | Doreen Massey | Comment is free | guardian.... - 0 views
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The message underlying this use of the term customer for so many different kinds of human activity is that in all almost all our daily activities we are operating as consumers in a market – and this truth has been brought in not by chance but through managerial instruction and the thoroughgoing renaming of institutional practices. The mandatory exercise of "free choice" – of a GP, of a hospital, of schools for one's children – then becomes also a lesson in social identity, affirming on each occasion our consumer identity.
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Another word that reinforces neoliberal common sense is "growth", currently deemed to be the entire aim of our economy.
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Instead of an unrelenting quest for growth, might we not ask the question, in the end: "What is an economy for?", "What do we want it to provide?"
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