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It’s important to stress – as Philip Mirowski does in his new book, Never Let a Serious Crisis Go to Waste – that neoliberals were never hostile to the state, which they understood as a necessary source of coercion, for the purposes of preventing political upheaval.

Hayek would be distressed to know that in recent years, there has been an explosion of new types of accounting, governance and policy intervention which come dressed in the rhetoric of the ‘social’. Social enterprise, social media, social indicators, social impact bonds, social neuroscience.

I would suggest that, lying between these two interpretations, is a third option: that neoliberalism is being reinvented in ways that incorporate social logic, as a means of resisting critique and delaying crisis.

Without other people to guide and support them, provide norms and examples, they start to behave in ways that are self-destructive and destabilizing. This is the central insight of behavioural and happiness economics, which are achieving growing influence in policy-making circles right now.

The ‘social’ is brought back in as a way of providing support, such that individuals can continue to live the self-reliant, risk-aware, healthy lifestyles that neoliberalism requires of them.

At present, the digital tools used to analyse social life are in their infancy, and are largely attracting interest from marketing firms. But new techno-utopian policy visions, of ‘smart cities’ and digital tracking of health behaviours, look set to make pattern recognition and relationship management a key purpose of government. This represents the coming of what Geoff Mulgan has termed the ‘relational state’, or what I have previously described as ‘neocommunitarianism’

But this misses the logic of the emerging technical apparatus of government. Where neoliberalism integrates the logic of the social, it is precisely relationships between actors that are being observed and measured, and not the actors themselves. It is in correlations and patterns where value lies in a 21st century Big Data society, and not in the properties or preference of individuals, as was the case in a 20th century statistical and market society. And it is in the identification of hitherto invisible relationships that networked digital media holds out promise for security agencies. There is nothing innocent about meta-data.

In an effort to stave off their opponents, political movements can often end up stealing their clothes. Britain’s Labour Party arguably delivered a better version of Thatcherism than the Conservative Party was ever able to.

Neoliberalism’s abiding passion was always to destroy socialism, but in practice it may have ended up with far more of the technocratic elements of ‘actually existing’ state socialism than its ideologues could ever imagine (as I discuss here). When one considers our current predicament, in which our social and private lives are subjected to relentless quantification and optimization, the following prediction looks prescient: “the whole of society will have become a single office and a single factory”. This was in fact expressed as an optimistic vision of what a good society might look like in the future. And the visionary was none other than Vladimir Lenin.