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This article talks about how Apple seemingly tried to avoid high taxes by filling returns through a subsidiary because taxes were lower. The government and tax officials will have to take on a better control of those companies under their taxes.

In this video, one can see how Apple created a false sense of scarcity of their products. This makes the demand for the product increase since potential consumers believe that there is a high demand for the product.

This is a slightly older article from late 2012. Apple increased the minimum price for paid apps in the European app store from 0.79€ to 0.89€. The incentive behind this change was to match the US$0.99 equivalent in minimum price. The demand though did not change much as the price change was minimal, and it only applied to a small fraction of all apps.

This article is about Apple's latest offering, the iPhone 5c, which is a cheaper alternative for the iPone 5S. It talks about the elasticity of the iPhone 5c, since it is a substitute (yet still very expensive) for the iPhone 5s.

This article discuss the value of the price elasticity of demand for the iPhone. If calculated according to the equation for price elasticity of demand, the iPhone would have a brand elasticity of 4.7, which means that Apple would lose almost 4.7 percent of iPhone sales for each corresponding 1 percent increase in price.

This deals with how prices are set in marketplace. When it was said that iPhone 5C will be a low-cost phone people were interested and now that it isn't they are makind orders smaller. The bright side is that other iPhones are ordered more.

This article shows the demand of the new Ipad