Group items matching

in title, tags, annotations or url

“Environment is not a special, short-term project, not a fad or flavor of the month,” says Balta. IBM pursues opportunities in and out of the company, including “making brown green:” reducing waste in its business and industrial processes around the world; designing intelligent networks to improve the efficiency of electrical utility operations; developing systems for mitigating traffic congestion in cities; launching a Big Green innovation business unit; and creating an Eco Patent Commons, enabling users the free and unrestricted use of IBM technologies that help solve environmental challenges.

“We’re trying to find the sweet spot between social, economic and environmental areas that define sustainability, because at the end of the day if any one of those three legs of the stool aren’t available then the model itself falls down.” says Mark Buckley.

British Telecom is tackling three interdependent areas, says Kevin Moss: sustainable economic growth, climate change and creating a more inclusive society.

Change the Incentive Structure    Sean at 11:46 am, December 13th, 2007 Via Climate 411, through the intermediaries of Matthew Yglesias and Bradford Plumer, here’s a dramatic example of the government driving innovation — the number of patents granted for sulfur-dioxide control technologies per year, with major air-quality legislation marked.