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Inhabitat has a post on Toyota's latest hybrid vehicle design - Toyota's New Hybrid MR2 Revealed!. The Toyota MR2 sportscar is hitting the road, remade from its older version into a Prius-inspired hybrid vehicle. The new MR2 will draw inspiration (and technology) from the iconic Toyota Prius, with the goal of creating a mass market hybrid sportscar that is as fun to drive as it is green. Toyota's development of the MR2 is not to one-up the Tesla Roadster, but rather to create a car that can do a reasonable 0-60mph in seven seconds and get an incredible 60mpg. We are all familiar with Toyota's efforts to create a mass market electric vehicle. The Prius, after all, is the best known green car on the market. So looking to capitalize on such technology while creating a sportier, much more dynamic looking vehicle has great implications for both a consumer market and the corporation's innovation.

The value consumers place on goods and services often is a matter of simple economics. When demand is high and supply low, relative worth heads north. This fundamental truth from our friend Adam Smith couldn't be more relevant to the car business these days. Visit any dealership and ask how many thousands of dollars in incentives are available on trucks and SUVs collecting dust on the lot. On the flip side, the Prius hybrid's massive worldwide appeal is not only a sign of our energy-afflicted times but proof of what happens when there are more shoppers than cars.

Traffic was piling up going from West Seattle to Interstate 5 - and that meant Rich Feldman had to drive a few feet and stop, over and over, all the way up the access ramp. As they looked out at the line of cars ahead of their plug-in Toyota Prius, Feldman and the business executive sitting beside him, John Clark, couldn't have been happier.

Imagine cars with no tailpipes and no direct carbon emissions into our atmosphere - powered by an electrical energy system getting cleaner by the year through Renewable Portfolio Standards in effect in California and across the nation. More than a decade ago, I was one of the original owners of the EV1, an electric vehicle produced by General Motors (GM). When GM discontinued the series and reclaimed all of the EV1s, it was a major setback for the American car industry. Instead of leading the charge to create a new generation of vehicles - America fell behind.