Eighty Percent Energy Efficiency Improvement Possible This Century : TreeHugger - 0 views
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Bayer has honored the Professor Eberhard Jochem of the Fraunhofer Institute for Systems and Innovation Research (ISI) for "pioneering technical and economic contributions to energy efficiency." Professor Jochem's commitment to environmental causes dates to his childhood, when he observed a cloud of pollution darkening his home while returning to the Ruhr district of Germany from a trip through the Netherlands by bicycle. Professor Jochem believes that a "commercially profitable 80 percent boost in energy efficiency in the industrialized nations" is possible before the end of this century. By combining his theotical and practical expertise, Professor Jochem has proven that hypothesis, making him a particularly effective advocate for energy efficiency. The key contributors to this tremendous goal are described further below.