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  Instead of extracting raw materials, using them once and throwing them away, the new vision is for a different economic model. In a circular economy, re-use, repair and recycling become the norm, and waste is a thing of the past. Keeping materials in productive use for longer, reusing them, and with improved efficiency would also improve EU competitiveness on the global stage. This approach is set out in a Communication which explains how innovation in markets for recycled materials, new business models, eco-design and industrial symbiosis can move us towards a zero-waste economy and society.Environment Commissioner Janez Potočnik said: "We are living with linear economic systems inherited from the 19th Century in the 21st Century world of emerging economies, millions of new middle class consumers, and inter-connected markets. "If we want to compete we have to get the most out of our resources, and that means recycling them back into productive use, not burying them in landfills as waste. Moving to a circular economy is not only possible, it is profitable, but that does not mean it will happen without the right policies. Ralph Lauren Jackets Ralph Lauren Outlet 0nline
  "The 2030 targets that we propose are about taking action today to accelerate the transition to a circular economy and exploiting the business and job opportunities it offers."European Commissioner for Research, Innovation and Science Máire Geoghegan-Quinn added: "Research and innovation are the keys to success for the Circular Economy, which is why we are proposing a joined-up approach today. Alongside a supportive regulatory framework, our new Horizon 2020 programme will contribute the know-how necessary to shape a resource-efficient, green and competitive low-carbon economy in the EU."The measures demonstrate how new growth and job opportunities will emerge from a more efficient use of resources. Greater efficiency will be driven by innovative design, better performing and more durable products and production processes, forward-looking business models and technical advances to turn waste into a resource.DuPont and Procter & Gamble, global leaders in science and consumer products, have announced a collaboration to use cellulosic ethanol in North American Tide laundry detergent, a first of its kind. Tide Cold Water will be the first brand in the world to blend cellulosic ethanol in a scalable and commercial way. Cheap Ralph Lauren polo Ethanol has long been a key ingredient in the Tide formulation, allowing for stability of the detergent formula and better washing performance. The substitution of the current corn based ethanol with cellulosic is the latest innovation in the companies' 30-year partnership, making it easier for consumers to make sustainable choices in their everyday lives. DuPont will produce this renewable, cellulosic ethanol at the company's new biorefinery, currently under construction in Nevada, Iowa. Once completed, the plant will be the world's largest bioethanol refinery, producing 30 million gallons of cellulosic ethanol per year - a process with zero net carbon emissions.Procter & Gamble understands that consumers, now more than ever, are focusing on how their personal behaviour and the goods they buy impact the environment. However, as research shows, while about 70% of shoppers want to be sustainable, they can't or won't make trade-offs on performance. Procter & Gamble's size and scale provides a unique opportunity to impact the global market and help change consumer behaviour. Cheap Ralph Lauren Long Sleeve POLO
  Tide Cold Water "powered by nature" will re-purpose over 7000 tons of agricultural waste a year. This will be equivalent to the power needed to do all the washing in homes across California for over a month. The company is making its products better, so it is easier for everyone to make a small change every day to care for the environment."We believe that actions speak louder than words in the area of sustainability and this partnership with DuPont demonstrates we are doing just that" said Gianni Ciserani, Procter & Gamble Group President of Global Fabric and Home Care. "As one of the world's largest laundry manufacturers, we have a responsibility to lead renewable sourcing in products. We do this by ensuring consumers still get the great Tide laundry performance they want, while further reducing the impact on the environment. In January, we committed to removing phosphates in our laundry products.

   

  <div class="cArrow"> </div><div class="cContentInner">Instead of extracting raw materials, using them once and throwing them away, the new vision is for a different economic model. In a circular economy, re-use, repair and recycling become the norm, and waste is a thing of the past. Keeping materials in productive use for longer, reusing them, and with improved efficiency would also improve EU competitiveness on the global stage. This approach is set out in a Communication which explains how innovation in markets for recycled materials, new business models, eco-design and industrial symbiosis can move us towards a zero-waste economy and society.Environment Commissioner Janez Potočnik said: "We are living with linear economic systems inherited from the 19th Century in the 21st Century world of emerging economies, millions of new middle class consumers, and inter-connected markets. "If we want to compete we have to get the most out of our resources, and that means recycling them back into productive use, not burying them in landfills as waste. Moving to a circular economy is not only possible, it is profitable, but that does not mean it will happen without the right policies. <a title="Ralph Lauren Jackets Ralph Lauren Outlet 0nline" href="http://www.mini-media.co.uk/" rel="nofollow">Ralph Lauren Jackets Ralph Lauren Outlet 0nline</a> <br /> "The 2030 targets that we propose are about taking action today to accelerate the transition to a circular economy and exploiting the business and job opportunities it offers."European Commissioner for Research, Innovation and Science Máire Geoghegan-Quinn added: "Research and innovation are the keys to success for the Circular Economy, which is why we are proposing a joined-up approach today. Alongside a supportive regulatory framework, our new Horizon 2020 programme will contribute the know-how necessary to shape a resource-efficient, green and competitive low-carbon economy in the EU."The measures demonstrate how new growth and job opportunities will emerge from a more efficient use of resources. Greater efficiency will be driven by innovative design, better performing and more durable products and production processes, forward-looking business models and technical advances to turn waste into a resource.DuPont and Procter & Gamble, global leaders in science and consumer products, have announced a collaboration to use cellulosic ethanol in North American Tide laundry detergent, a first of its kind. Tide Cold Water will be the first brand in the world to blend cellulosic ethanol in a scalable and commercial way. <a title="Cheap Ralph Lauren polo" href="http://www.clubwarehouse.co.uk/Cheap-Ralph-Lauren.php" rel="nofollow">Cheap Ralph Lauren polo</a> Ethanol has long been a key ingredient in the Tide formulation, allowing for stability of the detergent formula and better washing performance. The substitution of the current corn based ethanol with cellulosic is the latest innovation in the companies' 30-year partnership, making it easier for consumers to make sustainable choices in their everyday lives. DuPont will produce this renewable, cellulosic ethanol at the company's new biorefinery, currently under construction in Nevada, Iowa. Once completed, the plant will be the world's largest bioethanol refinery, producing 30 million gallons of cellulosic ethanol per year - a process with zero net carbon emissions.Procter & Gamble understands that consumers, now more than ever, are focusing on how their personal behaviour and the goods they buy impact the environment. However, as research shows, while about 70% of shoppers want to be sustainable, they can't or won't make trade-offs on performance. Procter & Gamble's size and scale provides a unique opportunity to impact the global market and help change consumer behaviour. <a title="Cheap Ralph Lauren Long Sleeve POLO" href="http://www.mini-media.co.uk/" rel="nofollow">Cheap Ralph Lauren Long Sleeve POLO</a> <br /> Tide Cold Water "powered by nature" will re-purpose over 7000 tons of agricultural waste a year. This will be equivalent to the power needed to do all the washing in homes across California for over a month. The company is making its products better, so it is easier for everyone to make a small change every day to care for the environment."We believe that actions speak louder than words in the area of sustainability and this partnership with DuPont demonstrates we are doing just that" said Gianni Ciserani, Procter & Gamble Group President of Global Fabric and Home Care. "As one of the world's largest laundry manufacturers, we have a responsibility to lead renewable sourcing in products. We do this by ensuring consumers still get the great Tide laundry performance they want, while further reducing the impact on the environment. In January, we committed to removing phosphates in our laundry products.</div>

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