GM, Michelin put brakes on deforestation linked to rubber | GreenBiz - 1 views
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Adriana Trujillo on 22 Jul 17Last year, Michelin announced it no longer would procure rubber from deforested lands. It set about working with suppliers and regional governments to encourage sustainable forestry. Michelin's zero deforestation policy led other tire makers Bridgestone, Goodyear and Continental to also begin working towards zero deforestation in rubber procurement. Now, GM is also adopting a zero deforestation stance in its tire procurement policy. The largest U.S. automaker (in market capitalization) in June declared that it would buy only tires with rubber sourced from sustainably grown forests. In addition, the company announced plans to work with other automakers and tire manufacturers to come up with an industry response