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As engineers work to find new ways to pull some of the trillions of pieces of plastic trash out of the ocean, companies are coming up with new uses for it. Like soap bottles, surfboards, and now shoes: Adidas just released a new prototype for a sneaker woven entirely out of ocean trash.

The oceans are crammed with floating junk, including thousands of pieces of plastic per square mile of water, the U.N. says. In a bid to raise awareness of the problem, Adidas has developed a prototype sneaker made mostly from recycled floating plastic. 

It's back-to-school time, which means the advertisements are everywhere: Buy! Buy! Buy! Pencils and gadgets. Backpacks and sneakers. And, yes, heaps and piles of brand-new clothes. But this year, those ads are running up against another powerful message, resounding from such big brands as Eileen Fisher and Patagonia, along with a growing cadre of smaller thrift and resale shops: Let's make do, reuse, recycle.