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GREENSBORO, N.C.--(BUSINESS WIRE)--As Wrangler® celebrates a milestone of three billion liters of water saved since 2007, the global leader in jeanswear and casual apparel announces a goal to reduce water usage at its facilities by 20 percent by the year 2020.

Representatives from across the apparel industry recently came together at the Fiber and Biopolymer Research Institute of Texas Tech University, where Wrangler, Lee, the Walmart Foundation and Indigo Mill Designs unveiled a disruptive new dyeing process for producing denim. In a radical departure from water-based dyeing, IndigoZERO™ uses a foam-based process to reduce water and energy use by more than 90 percent