Stand For Trees, a collaboration led by non-profit CodeREDD, is running a first-of-its kind consumer campaign that enables everyone - as opposed to just companies - to purchase verified carbon offsets. What's most remarkable about this is the unprecedented success of the main engagement tool the campaign is relying on - a video by social media celebrity Prince Ea, entitled Dear Future Generations: Sorry. It broke the record for most viral environmental campaign to date with more than 20 million views in its first 24 hours and over 50 million views in the first week. There could hardly be a better example of mainstreaming an important sustainability message.
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