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Plastic Soup Foundation (PSF), a Dutch nonprofit, and New York-based Parley for the Oceans announced Tuesday a partnership to tackle the issue of microfiber pollution and to create a global alliance of companies, governments, NGOs and scientists. Microfibers - tiny, often synthetic threads shed from laundry, industrial clothing manufacturing and fishing nets - have been found in alarming numbers in recent studies of microplastic pollution.

Machine washing of clothes is a major contributor to plastic pollution in the oceans. Every time we do laundry, garments made from synthetic fabrics such as fleece and polyester shed small plastic fibers that end up in the water and pollute rivers and oceans. So denim giant G-Star and marine pollution campaign group the Plastic Soup Foundation are joining forces to stop this process in its tracks with a battle against microfiber.