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Marriott International launched Serve 360, a sustainability and social impact platform designed to "guide the company's commitment and deliver positive results" across four priority areas: communities, responsible operations, workplace readiness and access to opportunity, and human rights. As part of Serve 360, the company announced new 2025 sustainability and social impact commitments including targets to reduce water use by 15%, carbon by 30%, waste by 45%, food waste by 50%, and more.

Marriott decreased landfill waste per occupied room in its Americas region by 4.9% from 2011 to 2012, the company announced in its 2013 sustainability report update

Hotels develop a Hotel Carbon Measurement Initiative and Hospitality Sustainable Purchasing Consortium.

Marriott is avoiding over 816 metric tons of CO2 emissions per year after installing energy-efficient televisions from LG at U.S. properties. The company also expects to save almost $700,000 in electricity costs over the lifetime of the products.

The International Tourism Partnership launched the first ever industry-wide global commitment to sustainability, focused on four member company-led goals: carbon, water, youth employment, and human rights. International Tourism Partnership member companies include Hyatt Hotels, Marriott International, Wyndham Hotel Group, and more.

The World Wildlife Fund released results from the 12-week pilot program it launched to reduce food waste across the hotel industry, in partnership with The Rockefeller Foundation and the American Hotel & Lodging Association. The results show that participating properties reduced food waste by at least 10% and lowered food costs at least 3% in some cases. Companies participating in the program included Hilton, Hyatt, Marriott International, and others.