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A big retailer, a scrappy startup and a third-party fair trade certifier weigh in on sourcing organic, fair trade, eco-friendly flowers.

Bees, butterflies and other pollinators are increasingly under threat from human activities and countries must transform their agricultural practices to ensure global crop production can meet demand and avoid substantial economic losses, the United Nations Conference on Biological Diversity heard today. According to the global assessment on pollinators produced by the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES), 75 per cent of our food crops and nearly 90 per cent of wild flowering plants depend to some extent on animal pollination, which is the transfer of pollen between the male and female parts of flowers to enable fertilization and reproduction. Without pollinators, crops such as coffee, cacao and apples would drastically suffer, and changes in global crop supplies could increase prices to consumers and reduce profits to producers, resulting in a potential annual net loss of economic welfare of $160 billion to $191 billion globally.

An estimated 3,300 acres on oat farms that supply oats for Honey Nut Cheerios will soon provide new dedicated, flower-rich habitat for pollinators. General Mills is partnering with the Xerces Society, a pollinator and wildlife conservation organization, to plant wildflowers on the supplier farms. Meanwhile, The Wildlife Habitat Council released a white paper explaining the issue of pollinators' decline and actions corporations can take to help.