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A study recently published by researchers at the University of Indiana points out that Americans seem to have a "slippery grasp" of the amount of water consumed for and by different activities. In addition, they are often confused as to ways to conserve water.

Blockbuster movies have big potential to change the conversation about climate change.  with a public that holds views on climate change that largely align with political affiliation, Hollywood might offer a rare opportunity to cut across these lines with a message that is both entertaining and eye-opening. Indeed, there is already evidence that movies such as "The Day After Tomorrow" can change consumer attitudes and beliefs about climate change.