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NEW YORK, Apr. 07 /CSRwire/ -  Recyclebank, the Marketing-as-a-Service (MaaS) company that helps cities and brands encourage residents and consumers to make more sustainable purchasing and disposal habits, announced today its collaboration with Disney on "The Magic of Conservation."  This campaign hopes to inspire teachable moments with kids and families across the country to encourage recycling behavior through the magic of Disney storytelling and characters. The campaign will feature interactive content to drive engagement, including learning about recycling with Mickey and friends.

Live Zero is part of a growing movement of "zero-waste" supermarkets that aim to end packaging waste by doing away with packaging altogether. The concept began in Europe more than a decade ago, and has since spread globally. There are now zero waste supermarkets from Brooklyn to Sicily to Malaysia to South Africa.