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The adidas Group, whose brands include adidas, Reebok and TaylorMade, has partnered with bluesign technologies and committed to being 90 percent perfluorinated compound (PFC) free by June 15 and 99 percent PFC free by Dec. 31, 2017. The company has already committed to phase out the use of long-chain PFCs by no later than Jan. 1, 2015.

The latest in water contaminates in this trend is a group of chemicals known as Perfluorinated Alkyl Substances, or PFASs (also known as Perfluoro Compounds or PFCs). Originally developed to help repel stains and improve the effectiveness of firefighting chemicals, these substances have leached into groundwater near factories, military bases and other sites where they have been used heavily. Several Granular Activated Carbon (GAC) solutions are available for treatment of PFCs in groundwater. One of the most cost-effective of these options for PFAS removal comes from coconuts: AquaCarb CX enhanced coconut shell GAC. It combines the benefits of an activated carbon with the high micropore structure of coconut shell, with faster kinetics comparable to bituminous coal.