Can Hollywood save us from climate catastrophe? | GreenBiz - 0 views
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with a public that holds views on climate change that largely align with political affiliation, Hollywood might offer a rare opportunity to cut across these lines with a message that is both entertaining and eye-opening. Indeed, there is already evidence that movies such as "The Day After Tomorrow" can change consumer attitudes and beliefs about climate change.
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Blockbuster movies have big potential to change the conversation about climate change. with a public that holds views on climate change that largely align with political affiliation, Hollywood might offer a rare opportunity to cut across these lines with a message that is both entertaining and eye-opening. Indeed, there is already evidence that movies such as "The Day After Tomorrow" can change consumer attitudes and beliefs about climate change.