WildAid runs 'Nail Biter' campaign to save rhinos | Marketing Interactive - 0 views
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Adriana Trujillo on 21 Jan 16WildAid is running a campaign featuring celebrities biting their fingernails in an attempt to drive home the message that rhino horns -- widely consumed in Asia as a traditional remedy -- are made of the same material found in human nails and hair. That could blunt demand for the horns, helping conservationists defeat poachers who are pushing rhinos toward extinction.