Do green buzzwords work on consumers? | GreenBiz - 0 views
-
Del Birmingham on 28 Aug 15When it comes to selling products with an environmental benefit - or telling your corporate sustainability story well - words really do matter. Here at Shelton Group, we just completed our eighth annual Eco Pulse study of American consumers, and this year, we're offering a free special report that explores a topic critical to your communications strategy: the effectiveness of green jargon.