Gone are those days when you can sell anything and make money out of it. The earlier competition was minimalistic, and even affordable technology was not available as it is available now, and even the product access was limited.
Ovum's recent Decision Matrix, 'Selecting a Mobile App Development Platform Solution, 2015-16', ranked different providers in terms of their technological capabilities, execution and market share. Kony, Salesforce and IBM were recognised as some of the leaders in the category