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This is exactly what we are going to discuss here. if you are doing this interruption, that's much much frustrating for the people you are contacting with, you are all mistaken. That's killing your leads profoundly. In this case what you should do? Let's jump to inbound lead generation? The most efficient way to save your organization from being that annoying, disturbing cold callers like above who is spoiling the dates. Let's start by defining what is a lead. And we'll cover, what lead generation is all about. And why inbound leads generation is so fruitful than buying leads like hell.