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The Gigs & Side Hustles Economy: A Market Analysis report examines the fast-growing "gig" economy-what it is, how it works, who the leaders are, and why it has grown. Gigs, or short-term, part-time jobs, have become a lot more popular among U.S. consumers, many of whom were hurt by the Great Recession and want to diversify their income streams. Technology has played a big part, as mobile apps and online platforms have made it much easier to connect with customers and get paid quickly.