Group items tagged

Read and listen to a great podcast with podcaster Bernie Borges and Justin Levy, author of Facebook Marketing as well as Director of Marketing, Business Development and Corporate Strategy at New Marketing Labs in Boston. Justin wrote this book for marketers and helps them understand how to harness the marketing potential of the 500 million+ population on Facebook. Facebook marketing offers both high level strategy guidance and fifteen tactical steps to execute a Facebook marketing plan.

Chris Treadaway co-authored"Facebook Marketing an Hour a Day with Mari Smith. As a playbook for marketers, the book is a practitioner's guide for Facebook marketing. While other books are feature centric (which isn't a bad thing), this book serves as a step-by-step roadmap for marketers. It's written for people who've been given a directive to use Facebook in their marketing strategy. It literally provides a day-by-day roadmap to develop a Facebook marketing plan and how to measure results.

In a recent social networking seminar to local job seekers in my home town of Tampa Bay, I presented five strategies for using social networking that I truly believe can turbo-charge a job search. Read more for a summary of the five strategies I presented.

Chris is V.P. of Strategy and Innovation at Blue Sky Factory, co-founder of Podcamp, the co-producer of the popular Marketing Over Coffee podcast as well as adjunct professor at University of San Francisco. I recently managed to capture 20 minutes of Christopher Penn's time for an insightful podcast interview. We covered six topics….