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Social Design defines how we understand ourselves and each other and can be broken down into three core elements: Identity, Conversation and Community. Community refers to the people we know and trust and who help us make decisions. Conversation refers to the various interactions we have with our communities. Identity refers to our own sense of self and how we are seen by our communities. From our experience building Facebook and helping partner companies think about social design, we've put this document together to try to explain how we think about social design and some patterns and best practices we've observed.

concise conceptual intro to the concepts that build our social networks & their efficacy