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An under-performing campaign is the biggest nightmare of every marketer who deals in online advertising. If you've ever been in Digital Marketing, or PPC is part of your daily routine, you can clearly understand the role of Google Adwords in your marketing because it is the most important method of directing highly targeted traffic to your website. But, it entirely depends on you, how you are utilizing your efforts in bringing your Adwords Strategy back on rails. If you type your query on Google - What is the biggest mistake of Google Adwords, that I'm overlooking? The one thing which is sure to pop-up in Google would be Quality Score. Among them, only a few have elaborated the factors that affect the Quality Score of your Ads.