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The world of Web Analytics comprehends a long list of words. Whenever you talk about digital marketing and Google Analytics, all you discuss is building a marketing strategy for your product and content. And, that is good. But think! If you have knowledge about all the metrics and terms that you use, you'll have a better understanding of what you're doing and what you should do. The terminology used in Google Analytics is broken down and described herein the simplest way possible for easy and direct reference "whenever you get stuck".

Turn your spreadsheets into pie charts, maps and more with these handy tools. Big data is abuzz in the technology sector right now, but nobody is quite sure how to take advantage of it. While vendors talk up the benefits of collecting reams of data, it is less clear how you will turn it into useful business intelligence.