Can RFM Segmentation Lead To Business Growth | MakeWebBetter - 0 views
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makewebbettermwb on 15 Mar 19RFM based Marketing Automation feature segments customers based on purchases for a specific time interval made by them. RFM segmentation or RFM metric can be used in multiple ways. But, it specializes in the three main features, namely, >> Simplicity in use >> Easy interpretation >> Yields a brief yet impactful result NOT all your customers are created equal. Thus, instead of reaching out to all of them and treating them equally, execute your marketing strategies based on segmentation RFM. This can prove to be highly beneficial for your business in the future.