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"Many publishers are jumping into Kindle's new program. Elsevier (NYSE: RUK ) , John Wiley & Sons (NYSE: JW-A ) , and Informa's Taylor & Francis are all onboard. Surprised? Don't be. The margins on rentals are likely just as compelling as the printing, shipping, and distributing of textbooks that will probably be resold without their ability to cash in on the repeat sale. This could be a game-changer for the textbook publishing industry, and it won't be long before McGraw-Hill (NYSE: MHP ) and Pearson (NYSE: PSO ) follow suit if schools and students begin turning to Kindles."