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Although it is a bit old, I found this article interesting because it gave a birds eye perspective of the instructional/educational designers role. I have never seen Bates study mentioned before - having evidence of the important role that educational/instructional designers play in the effectiveness of eLearning is worth investigating further.

Focus: Online Learning Design * Preparing the students is key to successful Online Learning It is unwise to assume that all students are familiar and comfortable with an online learning environment. * Within an online learning space instructions have to be clear. Clear and comprehensive instructions need to be generated for every learning activity. * The feedback provided to students is particularly valuable in the online setting. Feedback should be constructive, meaningful and timely if it is to be useful. * Helping Staff manage their workload - If teaching staff are not organised/prepared online teaching can be a heavier workload than more traditional teaching methods.

I really like the 'Selecting technologies' page, with the two tables that map possible tools to the learning outcomes.