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Making a buck from the alt-right is quite simple. Get a blog or a YouTube channel. Then under the guise of political dialogue or pseudo-science, start spouting hate speech. You'll soon find followers flocking to your banner.

Publish a crappy ebook explaining why SJWs Always Lie. Or teach your followers how to “think like a silverback gorilla” (surely an arena where the far right already triumph?) via a pricey seminar. Launch a Kickstarter for a badly drawn comic packed with anti-diversity propaganda. They'll sell by the bucketload to followers eager to virtue-signal their membership in the rank and file of the alt-right

the seemingly bottomless reservoirs of white male victimhood

nowhere is there a better supply of the credulous than among the angry white men who flock to the far right. Embittered by their own life failures, the alt-right follower is eager to believe they have a genetically superior IQ and are simply the victim of a libtard conspiracy to keep them down

We're barely in the foothills of the mountains of madness that the internet and social media are unleashing into our political process. If you think petty demagogues like Jordan Peterson are good at milking cash from the crowd, you ain’t seen nothing yet. Because he was just the beginning – and his ideology of the white male victim is rapidly spiralling into something that even he can no longer control