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Some parents said they were alarmed and frightened by schools’ new monitoring technologies. Others said they were conflicted, seeing some benefits to schools watching over what kids are doing online, but uncertain if their schools were striking the right balance with privacy concerns. Many said they were not even sure what kind of surveillance technology their schools might be using, and that the permission slips they had signed when their kids brought home school devices had told them almost nothing

“They’re so unclear that I’ve just decided to cut off the research completely, to not do any of it.”

As of 2018, at least 60 American school districts had also spent more than $1m on separate monitoring technology to track what their students were saying on public social media accounts, an amount that spiked sharply in the wake of the 2018 Parkland school shooting, according to the Brennan Center for Justice, a progressive advocacy group that compiled and analyzed school contracts with a subset of surveillance companies.

“They are all mandatory, and the accounts have been created before we’ve even been consulted,” he said. Parents are given almost no information about how their children’s data is being used, or the business models of the companies involved. Any time his kids complete school work through a digital platform, they are generating huge amounts of very personal, and potentially very valuable, data. The platforms know what time his kids do their homework, and whether it’s done early or at the last minute. They know what kinds of mistakes his kids make on math problems.

Felix, now 12, said he is frustrated that the school “doesn’t really [educate] students on what is OK and what is not OK. They don’t make it clear when they are tracking you, or not, or what platforms they track you on. “They don’t really give you a list of things not to do,” he said. “Once you’re in trouble, they act like you knew.”

“It’s the school as panopticon, and the sweeping searchlight beams into homes, now, and to me, that’s just disastrous to intellectual risk-taking and creativity.”

Many parents also said that they wanted more transparency and more parental control over surveillance. A few years ago, Ben, a tech professional from Maryland, got a call from his son’s principal to set up an urgent meeting. His son, then about nine or 10-years old, had opened up a school Google document and typed “I want to kill myself.” It was not until he and his son were in a serious meeting with school officials that Ben found out what happened: his son had typed the words on purpose, curious about what would happen. “The smile on his face gave away that he was testing boundaries, and not considering harming himself,” Ben said. (He asked that his last name and his son’s school district not be published, to preserve his son’s privacy.) The incident was resolved easily, he said, in part because Ben’s family already had close relationships with the school administrators.

there is still no independent evaluation of whether this kind of surveillance technology actually works to reduce violence and suicide.

Certain groups of students could easily be targeted by the monitoring more intensely than others, she said. Would Muslim students face additional surveillance? What about black students? Her daughter, who is 11, loves hip-hop music. “Maybe some of that language could be misconstrued, by the wrong ears or the wrong eyes, as potentially violent or threatening,” she said.

The Parent Coalition for Student Privacy was founded in 2014, in the wake of parental outrage over the attempt to create a standardized national database that would track hundreds of data points about public school students, from their names and social security numbers to their attendance, academic performance, and disciplinary and behavior records, and share the data with education tech companies. The effort, which had been funded by the Gates Foundation, collapsed in 2014 after fierce opposition from parents and privacy activists.

“More and more parents are organizing against the onslaught of ed tech and the loss of privacy that it entails. But at the same time, there’s so much money and power and political influence behind these groups,”

some privacy experts – and students – said they are concerned that surveillance at school might actually be undermining students’ wellbeing

“I do think the constant screen surveillance has affected our anxiety levels and our levels of depression.” “It’s over-guarding kids,” she said. “You need to let them make mistakes, you know? That’s kind of how we learn.”

The video ends by displaying a future vision of Russian expansion that includes most of Europe (notably not Turkey), the Middle East and Asia

According to Nox Influencer, Bright Side alone is earning between $314,010 and 971,950 monthly, and 5-Minute Crafts is earning between $576,640 and $1,780,000 monthly through YouTube partner earning estimates. As a privately held company, TheSoul Publishing doesn’t have to disclose its earnings. But all the Cypriot-managed company has to do to earn money from YouTube is meet viewing thresholds and have an AdSense account. AdSense, a Google product, just requires that a company have a bank account, an email address and a phone number. To monetize to this magnitude of revenue, YouTube may have also collected tax information, if TheSoul Publishing organization is conducting what it defines as “U.S. activities.” It’s also possible that YouTube verified a physical address by sending a pin mailer.

According to publicly available information from the YouTube channels themselves—information provided to YouTube by the people who set up and operate the channels at TheSoul Publishing—as of August 2019, 21 of the 35 channels connected to TheSoul Publishing claim to be based in the U.S. Ten of the channels had no country listed. Zodiac Maniac was registered in the U.K, though TheSoul Publishing emphasizes that all of its operations are run out of Cyprus.

 Now I’ve Seen Everything was the only channel registered in the Russian Federation. That channel has more than 400 million views, which, according to the analytics tool Nox Influencer, come from a range of countries, including Russia and Eastern European and Central Asian countries—despite being an English-language channel

In another video on Smart Banana, which has more than 1 million views, the titular banana speculates on “12 Countries That May Not Survive the Next 20 Years”—including the United States, which the video argues may collapse because of political infighting and diverse political viewpoints

Facebook pages are not a direct way to increase profit unless a company is actively marketing merchandise or sales, which TheSoul Publishing does not appear to do. The pages coordinate posting, so one post will often appear on a number of different pages. To a digital advertiser, this makes perfect sense as a way to increase relevance and visibility, but it’s far from obvious what TheSoul Publishing might be advertising. Likewise, there’s no obvious financial benefit to posting original videos within Facebook. The company did not meaningfully clarify its Facebook strategy in response to questions on the subject.

Facebook forbids what it describes as “coordinated inauthentic behavior,” as its head of cybersecurity describes in this video. While TheSoul’s Publishing’s behavior is clearly coordinated, it is unclear that any of its behavior is inauthentic based on information I have reviewed.

One thing that TheSoul is definitely doing on Facebook, however, is buying ads—and, at least sometimes, it’s doing so in rubles on issues of national importance, targeting audiences in the United States. The page Bright Side has 44 million followers and currently lists no account administrators located in the United States, but as of Aug. 8, 2019, it had them in Cyprus, Russia, the United Kingdom, El Salvador, India, Ukraine and in locations “Not Available.” It used Facebook to post six political advertisements paid for in the Russian currency.

the point here is not that the ad buy is significant in and of itself. The point, rather, is that the company has developed a massive social media following and has a history of at least experimenting with distributing both pro-Russian and paid political content to that following

TheSoul’s political ads included the one below. The advertisement pushes viewers to an article about how “wonderful [it is] that Donald Trump earns less in a year than you do in a month.” The advertisement reached men, women, and people of unknown genders over the ages of 18, and began running on May 15, 2018. TheSoul Publishing spent less than a dollar on this advertisement, raising the question: why bother advertising at all?