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citizens of What Not are ranked based on their intelligence from A to C3 and can’t marry or procreate with someone of the same rank to ensure that intelligence is evenly distributed

Brave New World is more futuristic and preoccupied with technology than What Not. In Huxley’s world, procreation and education have become completely mechanized and emotions are strictly regulated pharmaceutically. Macaulay’s Britain is just the beginning of this process, and its characters are not yet completely indoctrinated into the new ways of the state—they resist it intellectually and question its endeavors, like the newly-passed Mental Progress Act. She writes:He did not like all this interfering, socialist what-not, which was both upsetting the domestic arrangements of his tenants and trying to put into their heads more learning than was suitable for them to have. For his part he thought every man had a right to be a fool if he chose, yes, and to marry another fool, and to bring up a family of fools too.

Where Huxley pairs dumb but pretty and “pneumatic” ladies with intelligent gentlemen, Macaulay’s work is decidedly less sexist.

We was published in French, Dutch, and German. An English version was printed and sold only in the US. When Orwell wrote about We in 1946, it was only because he’d managed to borrow a hard-to-find French translation.

While Orwell never indicated that he read Macaulay, he shares her subversive and subtle linguistic skills and satirical sense. His protagonist, Winston—like Kitty—works for the government in its Ministry of Truth, or Minitrue in Newspeak, where he rewrites historical records to support whatever Big Brother currently says is good for the regime. Macaulay would no doubt have approved of Orwell’s wit. And his state ministries bear a striking similarity to those she wrote about in What Not.

Orwell was familiar with Huxley’s novel and gave it much thought before writing his own blockbuster. Indeed, in 1946, before the release of 1984, he wrote a review of Zamyatin’s We (pdf), comparing the Russian novel with Huxley’s book. Orwell declared Huxley’s text derivative, writing in his review of We in The Tribune:The first thing anyone would notice about We is the fact—never pointed out, I believe—that Aldous Huxley’s Brave New World must be partly derived from it. Both books deal with the rebellion of the primitive human spirit against a rationalised, mechanized, painless world, and both stories are supposed to take place about six hundred years hence. The atmosphere of the two books is similar, and it is roughly speaking the same kind of society that is being described, though Huxley’s book shows less political awareness and is more influenced by recent biological and psychological theories.

In We, the story is told by D-503, a male engineer, while in Brave New World we follow Bernard Marx, a protagonist with a proper name. Both characters live in artificial worlds, separated from nature, and they recoil when they first encounter people who exist outside of the state’s constructed and controlled cities.

Although We is barely known compared to Orwell and Huxley’s later works, I’d argue that it’s among the best literary science fictions of all time, and it’s highly relevant, as it was when first written. Noam Chomsky calls it “more perceptive” than both 1984 and Brave New World. Zamyatin’s futuristic society was so on point, he was exiled from the Soviet Union because it was such an accurate description of life in a totalitarian regime, though he wrote it before Stalin took power.

Macaulay’s work is more subtle and funny than Huxley’s. Despite being a century old, What Not is remarkably relevant and readable, a satire that only highlights how little has changed in the years since its publication and how dangerous and absurd state policies can be. In this sense then, What Not reads more like George Orwell’s 1949 novel 1984 

Orwell was critical of Zamyatin’s technique. “[We] has a rather weak and episodic plot which is too complex to summarize,” he wrote. Still, he admired the work as a whole. “[Its] intuitive grasp of the irrational side of totalitarianism—human sacrifice, cruelty as an end in itself, the worship of a Leader who is credited with divine attributes—[…] makes Zamyatin’s book superior to Huxley’s,”

Like our own tech magnates and nations, the United State of We is obsessed with going to space.

Perhaps in 2019 Macaulay’s What Not, a clever and subversive book, will finally get its overdue recognition.

Not only do smartphones affect our memory and our concentration, research shows they are addictive – to the point where they could be a ‘gateway drug’ making users more vulnerable to other addictions.

Smartphones are also linked to reduced social interaction, inadequate sleep, poor real-world navigation, and depression.

“The more time that kids spend on digital devices, the less empathetic they are, and the less they are able to process and recognise facial expressions, so their ability to actually communicate with each other is decreased.”

“Casino-funded research is designed to keep people gambling, and app software developers use exactly the same techniques. They have lots of buzzes and icons so you attend to them, they have things that move and flash so you notice them and keep your attention on the device.”

Around 90 per cent of US university students are thought to experience ‘phantom vibrations', so the researcher took a group to a desert location with no cell reception – and found that even after four days, around half of the students still thought their pocket was buzzing with Facebook or text notifications.

“Collaboration is a buzzword with software companies who are targeting schools to get kids to use these collaboration tools on their iPads – but collaboration decreases when you're using these devices,”

“All addiction is based on the same craving for a dopamine response, whether it's drug, gambling, alcohol or phone addiction,” he says. “As the dopamine response drops off, you need to increase the amount you need to get the same result, you want a little bit more next time. Neurologically, they all look the same.“We know – there are lots of studies on this – that once we form an addiction to something, we become more vulnerable to other addictions. That’s why there’s concerns around heavy users of more benign, easily-accessed drugs like alcohol and marijuana as there’s some correlation with usage of more physically addictive drugs like heroin, and neurological responses are the same.”

parents can also fall victim to screens which distract from their child’s activities or conversations, and most adults will experience this with friends and family members too.

“We also know that if you learn something on an iPad you are less likely to be able to transfer that to another device or to the real world,”

a series of studies have tested this with children who learn to construct a project with ‘digital’ blocks and then try the project with real blocks. “They can’t do it - they start from zero again,”

“Our brains can’t actually multitask, we have to switch our attention from one thing to another, and each time you switch, there's a cost to your attentional resources. After a few hours of this, we become very stressed.” That also causes us to forget things

A study from Norway recently tested how well kids remembered what they learned on screens. One group of students received information on a screen and were asked to memorise it; the second group received the same information on paper. Both groups were tested on their recall.Unsurprisingly, the children who received the paper version remembered more of the material. But the children with the electronic version were also found to be more stressed,

The famous ‘London taxi driver experiments’ found that memorising large maps caused the hippocampus to expand in size. Williams says that the reverse is going to happen if we don’t use our brain and memory to navigate. “Our brains are just like our muscles. We ‘use it or lose it’ – in other words, if we use navigation devices for directions rather than our brains, we will lose that ability.”

numerous studies also link smartphone use with sleeplessness and anxiety. “Some other interesting research has shown that the more friends you have on social media, the less friends you are likely to have in real life, the less actual contacts you have and the greater likelihood you have of depression,”

12-month-old children whose carers regularly use smartphones have poorer facial expression perception

turning off software alarms and notifications, putting strict time limits around screen use, keeping screens out of bedrooms, minimising social media and replacing screens with paper books, paper maps and other non-screen activities can all help minimise harm from digital devices including smartphones

by taking up military history, Gladwell’s half-witted didacticism threatens to convince millions of people that the only solution to American butchery is to continue shelling out for sharper and larger knives

Although the phrase “Bomber Mafia” traditionally refers to the pre-World War II staff and graduates of the Air Corps Tactical School, Gladwell’s book expands the term to include both kooky tinkerers and buttoned-down military men. Wild, far-seeing mavericks, they understood that the possibilities of air power had only just been breached. They were also, as Gladwell insists at various points, typical Gladwellian protagonists: secluded oddballs whose technical zealotry and shared mission gave them a sense of community that propelled them beyond any station they could have achieved on their own.

Gladwell’s narrative is transmitted as seamlessly as the Wall Street or Silicon Valley koans that appear atop LinkedIn profiles, Clubhouse accounts, and Substack missives.

Gladwell has built a career out of making banality seem fresh

Drawing a false distinction between the Bomber Mafia and the British and American military leaders who preceded them allows Gladwell to make the case that a few committed brainiacs developed a humane, “tactical” kind of air power that has built the security of the world we live in today.

By now, the press cycle for every Gladwell book release is familiar: experts and critics identify logical flaws and factual errors, they are ignored, Gladwell sells a zillion books, and the world gets indisputably dumber for it.

“What actually happened?” Gladwell asks of the Blitz. “Not that much! The panic never came,” he answers, before favorably referring to an unnamed “British government film from 1940,” which is in actuality the Academy Award-nominated propaganda short London Can Take It!, now understood to be emblematic of how the myth of the stoic Brit was manufactured.

Gladwell goes to great pains to portray Curtis “Bombs Away” LeMay as merely George Patton-like: a prima donna tactician with some masculinity issues. In reality, LeMay bears a closer resemblance to another iconic George C. Scott performance, one that LeMay directly inspired: Dr. Strangelove’s General Buck Turgidson, who at every turn attempts to force World War III and, at the movie’s close, when global annihilation awaits, soberly warns of a “mineshaft gap” between the United States and the Commies. That, as Gladwell might phrase it, was the “real” Curtis LeMay: a violent reactionary who was never killed or tried because he had the luck to wear the brass of the correct country on his uniform. “I suppose if I had lost the war, I would have been tried as a war criminal,” LeMay once told an Air Force cadet. “Fortunately, we were on the winning side.”

Why would Malcolm Gladwell, who seems to admire LeMay so much, talk at such great length about the lethality of LeMay’s Japanese firebombing? The answer lies in what this story leaves out. Mentioned only glancingly in Gladwell’s story are the atomic bombs dropped on Japan. The omission allows for a stupid and classically Gladwell argument: that indiscriminate firebombing brought a swift end to the war, and its attendant philosophical innovations continue to envelop us in a blanket of security that has not been adequately appreciated

While LeMay’s 1945 firebombing campaign was certainly excessive—and represented the same base indifference to human life that got Nazis strung up at Nuremberg—it did not end the war. The Japanese were not solely holding out because their military men were fanatical in ways that the Americans weren’t, as Gladwell seems to suggest, citing Conrad Crane, an Army staff historian and hagiographer of LeMay’s[1]; they were holding out because they wanted better terms of surrender—terms they had the prospect of negotiating with the Soviet Union. The United States, having already developed an atomic weapon—and having made the Soviet Union aware of it—decided to drop it as it became clear the Soviet Union was readying to invade Japan. On August 6, the United States dropped a bomb on Hiroshima. Three days later, and mere hours after the Soviet Union formally declared war on the morning of August 9, the Americans dropped the second atomic bomb on Nagasaki. An estimated 210,000 people were killed, the majority of them on the days of the bombings. It was the detonation of these bombs that forced the end of the war. The Japanese unconditional surrender to the Americans was announced on August 15 and formalized on the deck of the USS Missouri on September 2. As historians like Martin Sherwin and Tsuyoshi Hasegawa have pointed out, by dropping the bombs, the Truman administration had kept the Communist threat out of Japan. Imperial Japan was staunchly anticommunist, and under American post-war dominion, the country would remain that way. But Gladwell is unequipped to supply the necessary geopolitical context that could meaningfully explain why the American government would force an unconditional surrender when the possibility of negotiation remained totally live.

In 1968, he would join forces with segregationist George Wallace as the vice-presidential candidate on his “American Independent Party” ticket, a fact literally relegated to a footnote in Gladwell’s book. This kind of omission is par for the course in The Bomber Mafia. While Gladwell constantly reminds the reader that the air force leadership was trying to wage more effective wars so as to end all wars, he cannot help but shove under the rug that which is inconvenient

This is truly a lesson for the McKinsey set and passive-income crowd for whom The Bomber Mafia is intended: doing bad things is fine, so long as you privately feel bad about it.

The British advocacy group Action on Armed Violence just this month estimated that between 2016 and 2020 in Afghanistan, there were more than 2,100 civilians killed and 1,800 injured by air strikes; 37 percent of those killed were children.