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It's neither Big Data nor innovation, despite all the business books and management gurus touting the disruptive potential of each. It's the simple question, right there on the tip of your tongue. A new book demonstrates just how far an inquisitive mind can take you. Change usually starts with a question. Inquiry has toppled monarchs and empires throughout history. It's the basis of one of the earliest forms of education - the Socratic Method - used to train young minds in the rigours of critical thinking. Yet, it's a mostly ignored business tool, overlooked by executives trained in the MBA arts that "tend to place more value on answers, pronouncements, and promises," according to author Warren Berger. Questions also overturn business empires.