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"The erosion of social capital, and increasing levels of social isolation are widely recognised phenomena in our society. Older people are particularly likely to admit to feeling lonely, and social isolation is known to have a significant impact on older people's physical and mental wellbeing. Many older people particularly value local services that provide them with opportunities for regular social contact. However, we are currently witnessing a significant decline in many of these local services such as libraries, post offices and lunch clubs. More than 2,500 post offices have closed and 5,000 small shops have disappeared in the past six years. At the same time, many statutory and third sector services are currently under threat from local authority budgetary cuts. The private sector could do much to provide non-specialised local settings and opportunities for older people to remain connected with their communities. However, thus far there has been little investigation into how private companies might contribute to social cohesion in this way. This project will identify ways that private companies can make use of their local presence and existing operating models to generate new social opportunities for older people."