Business can click with silver surfers - The Irish Times - Mon, Oct 29, 2012 - 1 views
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Stephen Dale on 30 Oct 12It is estimated that approximately 70 per cent of Europe's wealth is in the hands of the over 50s. In the last 20 years, consumption within that age bracket has risen three times as fast as the rest of the population. By the same token, the latest research carried out in Ireland showed that only 25 percent of over 50s in Ireland have IT skills. Yet there is no massive push on the part of advertisers and marketers to get older people online. Surely with the massive growth of online advertising and by extension online shopping, one would assume more of that "old money" would be aimed at?"