one eBook-like format has already made it into the iTunes store: a comic book. Tyrese Gibson's Mayhem! is now available, together with one song, as an iTunes LP album for $1.99 (iTunes link).

The book comes with a number of extras, including a 23-minute making-off video, alternate covers, concept art, wallpapers, and optional voice-over narration and sound effects

The redesign "won't just be an external, cosmetic change but something deeper", Trivino says. "Right now it is a very confused time. The internet is just a transitional stage in something that is happening. At News Corp we are trying to deliver the brands through any kind of platform. So it is the right time to rethink, what are the core values of The Australian, and how are we going to deliver the paper as a consistent brand?"

"This principle of free carriage of publicly funded content should be included in the public interest objectives of the NBN company and the company should be legislatively obliged to devise an effective mechanism for implementing it." The ABC's submission proposed the federal government establish a list of internet addresses that the NBN would exempt from download charges for ISPs. The savings would then be passed on to consumers.

Dumping free, state-sponsored news on the market makes it incredibly difficult for journalism to flourish on the internet," he said. "Yet it is essential for the future of independent digital journalism that a fair price can be charged for news to people who value it."

Porn is hardly the only segment of the media industry struggling with these issues. But its problems appear to be more severe.

We are not only what we read

We are not only what we read

media are not just passive channels of information. They supply the stuff of thought, but they also shape the process of thought.

EverNote採用「Freemium」收費模式，免費加入會員，讓你隨便用，但，一碰到有些特別的premium服務，一個月必須付5美元的費用（台幣160元），一年要付45美元。這樣算下來，EverNote的付費會員大約在1.6萬人之譜，只佔了他們總會員數的2%不到。

「舊會員」願意轉而付費的成長速度，竟然高過於EverNote「新會員」的成長速度。

「產品就是行銷」，EverNote的策略，也完全反映在它的「付費切分」上面。

Still, the Times seems likely to attract many readers even after it begins charging for content.

Last year, circulation dropped on average by 4.6 percent on weekdays and 4.8 percent on Sundays. Earlier this year, Detroit's two daily papers reduced home delivery to three days a week, the Seattle Post-Intelligencer ended its print edition, and the Rocky Mountain News shut down altogether. This summer, The Boston Globe, which is losing more than $50 million a year, survived only by giving in to the draconian cutbacks demanded by its owner, the New York Times Company, while the Times itself, weighed down by the Globe, had to take out a $250 million loan from Carlos Slim Helú, Mexico's richest man, at a junk-bond-level interest rate of 14 percent a year.

The traditional three staples of newspaper advertising—automotive, employment, and real estate—have all drastically declined, thanks to Craigslist, eBay, the travails of Detroit, and the consolidation of department stores (resulting in fewer retail ad pages). Meanwhile, the steady expansion of space on the Internet has caused online ad rates to crash, and these are not expected to recover even when the economy as a whole does.

that promise to do for books what the iPod has done for music: making them easily downloadable and completely portable

Mr. Benkler said he saw the project as "simply an experiment of how books might be in the future." That is one of the hottest debates in the book world right now, as publishers, editors and writers grapple with the Web's ability to connect readers and writers more quickly and intimately, new technologies that make it easier to search books electronically and the advent of digital devices that promise to do for books what the iPod has done for music: making them easily downloadable and completely portable.

For unknown authors struggling to capture the attention of busy readers, however, the Web offers an unprecedented way to catapult out of obscurity.