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yunju wang

Online ads to bounce back as slump ends | The Australian - 0 views

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    Web ads' reseesion is boucing back after last month.
yunju wang

Survey: US Residents Don't Want Targeted Ads - PC World - 0 views

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    most US resident do not want to receive targeted web ads due to concern of their prvaicy.
yunju wang

Digital Publishing Is Scrambling the Industry's Rules - New York Times - 0 views

  • that promise to do for books what the iPod has done for music: making them easily downloadable and completely portable
  • Mr. Benkler said he saw the project as "simply an experiment of how books might be in the future." That is one of the hottest debates in the book world right now, as publishers, editors and writers grapple with the Web's ability to connect readers and writers more quickly and intimately, new technologies that make it easier to search books electronically and the advent of digital devices that promise to do for books what the iPod has done for music: making them easily downloadable and completely portable.
  • For unknown authors struggling to capture the attention of busy readers, however, the Web offers an unprecedented way to catapult out of obscurity.
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  • For many authors, the question of how technology will shape book publishing inevitably leads to the question of how writers will be paid.
  • books themselves are a relatively new construct, inheritors of a longstanding oral storytelling culture. Mass-produced books are an even newer phenomenon, enabled by the invention of the printing press that likely put legions of calligraphers and bookbinders out of business.
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    Yochai Benkler, a Yale University law professor and author of the new book "The Wealth of Networks: How Social Production Transforms Markets and Freedom" (Yale University Press), has gone even farther: his entire book is available - free - as a download from his Web site. Between 15,000 and 20,000 people have accessed the book electronically, with some of them adding comments and links to the online version.
yunju wang

A New Horizon for the News - The New York Review of Books - 0 views

shared by yunju wang on 12 Sep 09 - Cached
  • Still, the Times seems likely to attract many readers even after it begins charging for content.
  • Last year, circulation dropped on average by 4.6 percent on weekdays and 4.8 percent on Sundays. Earlier this year, Detroit's two daily papers reduced home delivery to three days a week, the Seattle Post-Intelligencer ended its print edition, and the Rocky Mountain News shut down altogether. This summer, The Boston Globe, which is losing more than $50 million a year, survived only by giving in to the draconian cutbacks demanded by its owner, the New York Times Company, while the Times itself, weighed down by the Globe, had to take out a $250 million loan from Carlos Slim Helú, Mexico's richest man, at a junk-bond-level interest rate of 14 percent a year.
  • The traditional three staples of newspaper advertising—automotive, employment, and real estate—have all drastically declined, thanks to Craigslist, eBay, the travails of Detroit, and the consolidation of department stores (resulting in fewer retail ad pages). Meanwhile, the steady expansion of space on the Internet has caused online ad rates to crash, and these are not expected to recover even when the economy as a whole does.
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  • advertising
  • When it comes to mismanagement, then, the newspaper business seems in a class with Detroit. Unlike GM, though, newspapers offer a product that consumers still value. But how to cash in on it? As the old business models fade, new ones are urgently being tested. Surveying the blackened landscape, I searched for new buds—and stumbled upon something much larger.
  • it seems overwhelmed by gadgets and gizmos, features and fluff. Technologically in a class by itself, the paper has seemed less adept at grasping the Web's potential to spotlight issues and stir debate. This summer, for instance, the blogosphere lit up over "The Great American Bubble Machine," Matt Taibbi's provocative Rolling Stone article about the political and financial power of Goldman Sachs.
  • building sufficient Web traffic to attract advertisers.
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