"You know, there's an easy way to do this. It's called Google Alerts. Set them up for journalists, keywords, even competitors in your industry. But, I also discovered a new tool called Newsle recently (thanks Heather Whaling!) that serves you up alerts (emails) each time one of your LinkedIn, Facebook or email database contacts is featured in a news story. Might not seem like much, but this gives you a great way to keep tabs on journalists you're trying to develop relationships with, colleagues in the industry, business partners and other influencers. All of which you want to stay connected to." - From Strategy #6 (Arik Hanson)

I think that this is great quote, especially for those of us that keep up with published authors and those who are in the education field who add to the academy of information that we read from in order to stay informed of cutting edge strategies! This is a great way to find out when they publish and how to keep up with the information that they may publish. You can get reading from multiple social media outlets (facebook, linkedIn, and email datebase contacts.