Traditional writing it important in the classroom - paper and pencil. Students also learn the different types of writing (essays, research, letters) but with this generation, social media is a powerful and important writing tool. The students are familiar and use social media on a daily basis. Why not provide a secure environment where students can work on social media writing - learning abou the ettiquette, dos and don'ts as well as a supplemental tool to their writing portfolio.
This is a neat website that I am working to use in my class. There is an option for a free 30 day trial and then a paid subscription. The students work together in this site to create a multimedia poster for their project to present.