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Suketu Talekar

Add Community to your Site with Triggit! - 0 views

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    this is interesting ... we have always discussed about a more meaningful integration of our SM presence in our web-site other that just the logos ... remember the conversation we keep having about bringing our FB page/group to our web-site ... well ... this tool lets us do something similar ...it lets us take our website to twitter ... lets look at this VERY seriously
Suketu Talekar

Australia - Hoppsy - the beer blog - 0 views

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    Interesting resource
Suketu Talekar

Flickr: Graco Photos' Photostream - 0 views

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    Interesting use of Flickr ... something well looking through as we are thinking through our Flickr outreach
Suketu Talekar

The Missing Zebra - 0 views

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    An interesting starting point ... Let's think about building something like this around 'Going Doolally' as an campaign idea
Suketu Talekar

30-Level YouTube Game Debuts - 0 views

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    this is interesting ... can be something to look at when we talk about leveraging youtube
Suketu Talekar

Patagonia Ambassadors Trail Running, Snowboarding/Skiing, Nordic Skiing, Surfing, Rock ... - 0 views

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    Interesting
Suketu Talekar

helenair.com - 0 views

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    Some starting thoughts on the structuring the Brew Trail and/or the beer appreciation workshop
Suketu Talekar

Buzz Marketing Daily: So You've Put Up a Facebook Page, Now What? 10 Tips for Business ... - 0 views

  • Add HTML and Applications to your page.
  • Add applications with relevance to your business, such as FBML, Reviews, YouTube Video Box, etc. and your fans will want to actually use your Page, not just visit it.
  • You don't even have to write your own blog- there's tons of content in virtually every field out there already, so just syndicate news and blog feeds directly to your Facebook page that have relevance and meaning to your customers and potential customers.
  • ...10 more annotations...
  • run social ads which link back to the Facebook fan page.
  • Update content regularly. You can't build a community if the page is the same every time people visit it.
  • The old credo was "If you build it, they will come." The new credo is, "If you listen and respond, they will come back."
  • Reach out to Admins of Facebook groups of key target customers.
    • Suketu Talekar
       
      we need to figure out the groups that we need to reach out ... we can really take the 'long tail' approach in terms of interests these groups represent ... the obvious start is the Craft Beer in India group ... some idea like 'Bikers in India', 'Indie Musicians in India', 'Bloggers in India' (ties in well with our blogger outreach idea) ... lets integrate this in our facebook group/page strategy ...
  • But if you can provide them with value, and start a conversation, and they start a conversation with their Facebook group, it's worth the outreach.
  • Create special offers for Facebook Fans only: 10% off, special reveal codes, Buy 1 get 1 free, contests, etc.
  • Thank fans for posting reviews, on the wall, in discussions, etc.
    • Suketu Talekar
       
      the whole listening bit from 'groundswell'
  • Create a new domain(s) that link(s) directly to your Facebook Page. Take your brand or company, and create and direct "BrandOnFacebook.com" directly to your facebook pages.
  • Link, Link, Link to your Facebook Page. From your company's main website, from your email signature, from your blog, and wherever you have a web presence - it can't hurt to link your Facebook Page.
  • In fact, the best method is to cross-reference customer email addresses direct on Facebook, and then message them right there. Make it as easy as possible for your current customers to become Facebook Fans.
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    interesting set of best practices to maximize the impact of the Doolally facebook group
Suketu Talekar

World Wide Words: Doolally tap - 0 views

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    to be used as a reference for copy (our story bit)
Suketu Talekar

Starbucks Reaps Big Returns on Election Day Promotion - Advertising Age - News - 0 views

shared by Suketu Talekar on 11 Nov 08 - Cached
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    Brilliant ! ... just brilliant !! ... we need to run this promo on EVERY election day !!! ...
Suketu Talekar

Measurementcamp: Tools For Measurement - 0 views

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    measurement tools
Suketu Talekar

BEER HISTORY LIBRARY - 0 views

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    Resource for website content
Suketu Talekar

Sixpoint Craft Ales - 0 views

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    Brilliant ... just brilliant
Suketu Talekar

Captain Lawrence Brewing Company - 0 views

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    think we have what we want ... lets talk when you come tomorow ...
Suketu Talekar

Obama's Seven Lessons for Radical Innovators - Umair Haque - 0 views

  • Where are the ideals in your organization? What ideals are missing - absent, bankrupt, stolen - from your economy, industry, or market? What ideals will you fight and struggle for - and live? Because the ultimate problem with industrial-era business was, as Wall Street has so convincingly demonstrated, this: there weren't any. That seventh lesson is the starting point for tomorrow's radical innovators - because it's the thread that knits the others together. And it's where you should start if you want to use these seven rules to start building 21st century institutions - whether businesses, non-profits, social enterprises, or political campaigns.
    • Suketu Talekar
       
      These are the questions that we have asked ourselves & our communications/conversations should reflect on the answers to these questions
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