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Suketu Talekar

Opinion: Making buzz marketing work for your brand - Brand Republic News - Brand Republic - 0 views

www.brandrepublic.com/...king-buzz-marketing-work-brand

shared by Suketu Talekar on 28 Oct 08 - Cached
  • You're talking to human beings one-to-one -- be honest and transparent, succinct and accurate and personalise all your messages accordingly.
    • Suketu Talekar
      Suketu Talekar on 28 Oct 08
       
      This is why the tone needs to conversational & casual ... even a little self deprecating maybe ... there is something extremely charming about someone risking making fun of themselves to bring a smile to somebody's face ...
  • Recent changes in law on unfair advertising practices have torn up the thoughtless spammers' charter that eroded trust and confidence in conversation in a social media setting.It has been replaced with the only viable long-term communication of targeted, respectful, considered and relevant engagement and conversation. 
  • The biggest benefits are in terms of increasing engagement and dialogue with the target audience. Look at Dell's 'Idea Storm' campaign for word of mouth's potential to revolutionise brand perception. Perceptions of Dell were successfully shifted from disengaged, remote and in danger of becoming irrelevant (before the campaign) to visionary, engaged, open and forward looking (after).
  • ...2 more annotations...
  • Avoid "tell & sell" marketing -- it doesn't create and foster engagement.
  • Value advocates and respect their individuality and integrity, irrespective of whether they are paid for their engagement or not.
  • Suketu Talekar on 28 Oct 08
     
    Interesting general read
Puja Madan

Mountain Goat Beer | Handcrafted Australian Ales - 0 views

www.goatbeer.com.au

beer_info

shared by Puja Madan on 04 Nov 08 - Cached
  • Puja Madan on 04 Nov 08
     
    simple layout, great branding
Suketu Talekar

Presenting: 10 of the Smartest Big Brands in Social Media - 0 views

mashable.com/...social-media-smartest-brands

doolally SMM

shared by Suketu Talekar on 21 Feb 09 - Cached
  • Talking to Zappos is like talking to a friend that happens to sell shoes.
    • Suketu Talekar
      Suketu Talekar on 21 Feb 09
       
      I think this is brilliant way to look at the way we communicate with our consumers!! ... whether on FB or Twitter or anything else for that matter
Suketu Talekar

Memetic Brand - 0 views

memeticbrand.com

shared by Suketu Talekar on 28 Oct 08 - Cached
  • The trick is to go beyond feel good CSR tactics and tie this into your mission and maybe even your business model if possible.
    • Suketu Talekar
      Suketu Talekar on 28 Oct 08
       
      This is interesting. Given the water & power hungry nature of the brewing industry, Building environmental sustainability really ties in well ... the whole tie in to the business model idea that this article talks about
Suketu Talekar

Memetic Brand » Teenage Beer Drinking Party … Shibboleths - 0 views

memeticbrand.com/...eer-drinking-party-shibboleths

shared by Suketu Talekar on 03 Nov 08 - Cached
  • Suketu Talekar on 03 Nov 08
     
    Interesting read ... think NGKS has the potential to become the Doolally's shibboleth ... we should figure out a way to leverage this element ...
Suketu Talekar

Buzz Marketing Daily: So You've Put Up a Facebook Page, Now What? 10 Tips for Business ... - 0 views

thekbuzz-thekisforkerpen.blogspot.com/...up-facebook-page-now-what.html

facebook group

shared by Suketu Talekar on 23 Nov 08 - Cached
  • Add HTML and Applications to your page.
  • Add applications with relevance to your business, such as FBML, Reviews, YouTube Video Box, etc. and your fans will want to actually use your Page, not just visit it.
  • You don't even have to write your own blog- there's tons of content in virtually every field out there already, so just syndicate news and blog feeds directly to your Facebook page that have relevance and meaning to your customers and potential customers.
  • ...10 more annotations...
  • run social ads which link back to the Facebook fan page.
  • Update content regularly. You can't build a community if the page is the same every time people visit it.
  • The old credo was "If you build it, they will come." The new credo is, "If you listen and respond, they will come back."
  • Reach out to Admins of Facebook groups of key target customers.
    • Suketu Talekar
      Suketu Talekar on 23 Nov 08
       
      we need to figure out the groups that we need to reach out ... we can really take the 'long tail' approach in terms of interests these groups represent ... the obvious start is the Craft Beer in India group ... some idea like 'Bikers in India', 'Indie Musicians in India', 'Bloggers in India' (ties in well with our blogger outreach idea) ... lets integrate this in our facebook group/page strategy ...
  • But if you can provide them with value, and start a conversation, and they start a conversation with their Facebook group, it's worth the outreach.
  • Create special offers for Facebook Fans only: 10% off, special reveal codes, Buy 1 get 1 free, contests, etc.
  • Thank fans for posting reviews, on the wall, in discussions, etc.
    • Suketu Talekar
      Suketu Talekar on 23 Nov 08
       
      the whole listening bit from 'groundswell'
  • Create a new domain(s) that link(s) directly to your Facebook Page. Take your brand or company, and create and direct "BrandOnFacebook.com" directly to your facebook pages.
  • Link, Link, Link to your Facebook Page. From your company's main website, from your email signature, from your blog, and wherever you have a web presence - it can't hurt to link your Facebook Page.
  • In fact, the best method is to cross-reference customer email addresses direct on Facebook, and then message them right there. Make it as easy as possible for your current customers to become Facebook Fans.
  • Suketu Talekar on 23 Nov 08
     
    interesting set of best practices to maximize the impact of the Doolally facebook group
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