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Coonoor Behal

In the Fight Against Poverty, Time for a Revolution - NYTimes.com - 0 views

opinionator.blogs.nytimes.com/...erty-its-time-for-a-revolution

povertyprograms povertyassessment methods

shared by Coonoor Behal on 19 Nov 12 - No Cached
  • United States Census bureau has produced what may become another landmark reference. Based on an updated method for assessing poverty, the bureau has found that far more Americans are scraping by than was previously known: 100 million Americans — one in three — are “deep poor,” “poor,” or “near poor.”
  • As Harrington observed, poverty is more than lacking minimum standards of health care, housing, food and education. “Poverty,” he wrote, “should be defined psychologically in terms of those whose place in the society is such that they are internal exiles who, almost inevitably, develop attitudes of defeat and pessimism and who are therefore excluded from taking advantage of new opportunities.”
  • Researchers in the United Kingdom have developed tools to measure “well-being,” looking at such things as material goods, relationships and self-beliefs.
  • ...8 more annotations...
  • But there is a problem: the system of social services that has been built up over past generations isn’t designed to increase poor people’s “capacity to aspire” and pursue their goals. Social services aren’t treated as part of an integrated process of human development. Just the opposite. Services are fragmented and clients are regularly shunted from agency to agency. Caseworkers serving people who are applying for public benefits don’t have the time, or the discretion, to get to know their clients, let alone brainstorm with them about problem solving.
  • Many Americans struggling in poverty today need more than financial assistance; they need help figuring out how to plug into a changing economy.
  • LIFT’s approach is grounded in the principle that change happens through relationships.
  • LIFT has spent more than a decade systematizing what amounts to a social technology.
  • They have looked closely at the human qualities required to address poverty. Above all, LIFT looks for volunteers who have demonstrated empathy.
  • Advocates are trained to treat clients with courtesy, to value their time, and to listen to their stories (while maintaining clear boundaries).
  • “Being treated politely is for many people a new experience.”
  • In fact, LIFT is seeing more people in the “near poor” or “newly poor” category.
Coonoor Behal

The Death of Consumer Segmentation? | CMO Strategy - Advertising Age - 0 views

adage.com/...135961

customersegmentation productaffinity Apple Amazon consumer marketing

shared by Coonoor Behal on 08 Jan 13 - No Cached
  • the rather static definition of consumer segments is becoming less reliable in our extremely volatile society, especially in today's economic climate. A consumer's lifetime value may have decreased significantly in the past six months, a fact not reflected by any segmentation method. A person might be out of a purchase cycle for a particular product because of a significant household change
  • These life-changing events are becoming more difficult to predict because consumers live their lives on a much less traditional path than they did 10 or 20 years ago.
  • consumers are never just part of one segment. Rather, they feel, rightfully, that they belong to a multitude of segments.
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  • This individual belongs to three segments with different behavior patterns, product affinities and interests -- depending on the time of day or the day of the week. This is particularly true for the growing multicultural groups in the U.S. who are moving through several segment identities every single day.
  • consumers are gaining more control of any marketing activity. And they like it.
  • t's easier to let them choose and decide what is relevant for them than to predict relevance based on any expensively calculated segment identity. This is a plea to marketers for a stronger focus on enabling the consumer to self-segment.
  • following in the footsteps of Amazon in recommending segment identities by correlating the interest in one product to another. An investment in a smart product-affinity recommendation engine could be more worthwhile than spending huge dollars against micro-segmenting the consumer base.
  • wo of the most successful product and retail companies, Apple and Amazon, are not masters of consumer segmentation but experts in building relevant products that consumers choose.
  • They are far more focused on building and communicating relevance relationships than in micro-segmenting consumers by any kind of attributes.
  • consumer segmentation and self-segmentation have now entered the stage of becoming equal forces in today's marketing discipline.
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