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Vetan Kapoor

Notes from "The Price of Civilization: Reawakening American Virtue and Prosperity" by J... - 0 views

Ch 3: The Free-Market Fallacy * 63% of Americans concur that "It is the responsibility of government to take care of people who can't take care of themselves. The sentiment that government should h...

started by Vetan Kapoor on 22 Mar 13 no follow-up yet
Coonoor Behal

http://www.census.gov/prod/2011pubs/acsbr10-17.pdf - 2 views

    • Coonoor Behal
       
      Why aren't poverty thresholds different based on cost of living across different states and cities? Does it make sense for the poverty threshold in NYC to be the same as Boise?
    • Vetan Kapoor
       
      Good point. My guess would be that the poverty line is calculated based on some basket of goods deemed vital to function at a basic level, and that most of these goods are within a fairly narrow price range (food, clothing etc.). Also the highest expenditures are probably in rent/housing (30-50% of income) and for low income folks these should be pretty comparable giving housing vouchers and other HUD type assistance?
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    "People living in poverty tend to be clustered in certain neighborhoods rather than being evenly distributed across geographic areas."
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    "...living in areas with many other poor people places burdens on low-income families beyond what the families' own individual circumstances would dictate."
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    "some government programs target resources to communities with concentrated poverty. Many of these programs use the Census Bureau's definition of "poverty areas" (census tracts with poverty rates of 20 percent or more)"
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    "the South had a larger proportion of people (27.4 percent) living in poverty areas than any other region, followed by the West (21.6 percent)."
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    "Nearly half (49.0 percent) of the 10.3 million people residing in category IV tracts lived in poverty, while a little more than a quarter (27.3 percent) of the 56.6 million in category III were in poverty."
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    "More than one-half of the families in categories I, II, and III were married-couple families while only 43.2 percent of families in category IV tracts were married couples. Female householder families represented about 14 percent of families in category I tracts, but 46.2 percent of families in category IV tracts."
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    "The poverty thresholds are updated annually to allow for changes in the cost of living using the Consumer Price Index (CPI-U). They do not vary geographically."
Coonoor Behal

Project on Human Development in Chicago Neighborhoods: A Research Update - 1997 - 0 views

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    Major behavioral/encironmental finding: According to results of these preliminary analyses, concentrated disadvantage and residential stability appear to be the most important factors related to levels of informal social control. For example, areas with a high concentration of disadvantage and high residential instability had lower levels of informal social control. The findings also indicate that informal social control has a significant negative effect on levels of crime. Areas that were found to have high levels of informal social control had relatively lower rates of crime, delinquency, and victimization.
Coonoor Behal

Poverty's Changing Profile in the U.S. | PBS NewsHour - 0 views

  • The aging Emptying Nests saw a jump of 330,000 in poverty over this period -- a two percentage-point increase in the poverty rate.
  • The chart below shows the poverty rate for each for the types as well as the increase in the number of people living in poverty from 2000 and for the five-year average of 2005-2009.
Coonoor Behal

The Death of Consumer Segmentation? | CMO Strategy - Advertising Age - 0 views

  • the rather static definition of consumer segments is becoming less reliable in our extremely volatile society, especially in today's economic climate. A consumer's lifetime value may have decreased significantly in the past six months, a fact not reflected by any segmentation method. A person might be out of a purchase cycle for a particular product because of a significant household change
  • These life-changing events are becoming more difficult to predict because consumers live their lives on a much less traditional path than they did 10 or 20 years ago.
  • consumers are never just part of one segment. Rather, they feel, rightfully, that they belong to a multitude of segments.
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  • This individual belongs to three segments with different behavior patterns, product affinities and interests -- depending on the time of day or the day of the week. This is particularly true for the growing multicultural groups in the U.S. who are moving through several segment identities every single day.
  • consumers are gaining more control of any marketing activity. And they like it.
  • t's easier to let them choose and decide what is relevant for them than to predict relevance based on any expensively calculated segment identity. This is a plea to marketers for a stronger focus on enabling the consumer to self-segment.
  • following in the footsteps of Amazon in recommending segment identities by correlating the interest in one product to another. An investment in a smart product-affinity recommendation engine could be more worthwhile than spending huge dollars against micro-segmenting the consumer base.
  • wo of the most successful product and retail companies, Apple and Amazon, are not masters of consumer segmentation but experts in building relevant products that consumers choose.
  • They are far more focused on building and communicating relevance relationships than in micro-segmenting consumers by any kind of attributes.
  • consumer segmentation and self-segmentation have now entered the stage of becoming equal forces in today's marketing discipline.
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