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Gary Edwards

Dropbox Slashes Its Price as the Cost of a Gigabyte Nears Zero | Business | WIRED - 0 views

  • how many gigabytes you can store, and at what price.
  • The cut brings Dropbox in line, once again, with rival services at its gargantuan competitors: Google and Microsoft. But Dropbox’s decision to bury the lead signals something more important about the business it’s in:
  • in the competitive market for file storing, syncing, and sharing, gigabytes don’t matter quite as much as they did in the past.
  • ...8 more annotations...
  • The game is all about what you can do with them.
  • ChenLi Wang, Dropbox’s head of product
  • So, if Dropbox isn’t really selling storage, then what is it selling? Services.
  • The competition becomes squarely about what each competitor can do, rather than how much users can upload.
  • That’s been the approach Microsoft has taken, says Michal Gideoni, director of product management for Office.
  • Gideoni describes storage for Microsoft as just one aspect of its “holistic” approach to the cloud, an approach anchored not by file-syncing but by Office 365, the online version of its iconic productivity software.
  • As at Dropbox, Gideoni talks in terms of workflow, of data on the move, not just of a box for holding data in place.
  • Dropbox for Business also offers deep integration with Office files, but so far those features are not available with the consumer version.
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    "When I talk to folks at Dropbox, they're eager to tell me about how different people are using its file-sharing service: the musician, the photographer, the professor, the startup founder. They like to talk about new features, like password-protected links and the remote wipe tool that lets you remove files from a lost computer. But what they save for the end of our meeting, almost like an afterthought, are the two numbers that traditionally meant the most for a data storage service: how many gigabytes you can store, and at what price. As it turns out, these numbers look at lot better than they used to. On Wednesday, the company slashed the price of a gigabyte by 90 percent on Dropbox Pro, the paid version of its signature consumer product. Up until now, users paid $9.99 per month to store up to 100 gigabytes of data. Now, for that same price, they can store one terabyte. The cut brings Dropbox in line, once again, with rival services at its gargantuan competitors: Google and Microsoft. But Dropbox's decision to bury the lead signals something more important about the business it's in: in the competitive market for file storing, syncing, and sharing, gigabytes don't matter quite as much as they did in the past. The game is all about what you can do with them. "It's how you get the content in and out and how does it let you do the work you want to accomplish," says ChenLi Wang, Dropbox's head of product. "We want people to rely on Dropbox as the home for all their stuff as opposed to thinking of it as a fixed storage limit." What Dropbox Is Selling"
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