In the near future, pharma companies will thus need to make a compelling case to patients and the government as to why treatment adherence is worth it. They will need to generate exact data on what it means to be adherent and what the impact will be if you are not.  Social media can be a great way of gathering this data

Before Twitter (and her enterprise-strength counterparts) we didn't share our layered thoughts casually so we appeared always on task. Via Twitter, you now see my mind periodically follows tangents, that sometimes circle back, and other times leads to wholly new roads. Engaging with a wide circle of people -- celebrating our focuses and interests along the edge -- deepens and widens everything we do.