Ways to improve B2B lead quality | eData Scholars - 0 views
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edatascholars on 14 Dec 16According to a recent market research getting high quality leads continuously is not an easy task. It is very competitive and challenging for B2B marketers. What is a quality lead? A lead quality definition is very different from business to business. The most common thing is that an acceptable percentage of sales enquiries through the marketing campaign and becomes "sales opportunities".